Yahoo, WPP form multiyear ad-trading partnership
Embattled Yahoo has struck an advertising partnership deal with WPP Group that will let WPP buy ads on Yahoo’s online ad exchange, the companies said late on Thursday.
Full story »Related Posts
- Yahoo and WPP Form Digital Advertising Alliance Yahoo and WPP Group have partnered to enable WPP to buy ads on Yahoo's online ad exchange.
- Yahoo and Google see new model in ad partnership A partnership between archrivals Google and Yahoo to sell search advertising could expand over time, though some experts wonder whether Yahoo hasn't handed over its own house keys in the deal.
- HP, Intel, and Yahoo Form Cloud Computing Initiative Hewlett-Packard, Intel, and Yahoo have entered into a partnership to create new research and development centers for cloud computing.
- Google hints at ad partnership with Yahoo Senior Google executives have publicly expressed interest in a potential advertising partnership with search engine rival Yahoo..